|The Company History|
Counteract began its journey in the quiet community of Georgetown, Ontario, Canada on the banks of the Credit River just 60 km west of Toronto. It was there we made the realization that the transportation industry needed an easier, more efficient and environmentally friendly solution to balancing tires. By 1997, after putting decades of tire experience to work on a new idea, owner and chairman, Roger LeBlanc received a patent and developed a plan and started the ground work for a strong family enterprise. One by one we delivered the perfect solution to the transportation industry’s tire balancing woes with a revolutionary balancing product that would balance not only the tire but the entire wheel assembly.
The new creation was Counteract Balancing Beads, small coated glass beads that sit inside the tire instead of outside like the wheel weights we are used to. We could now deliver to the North American market a product that actually helped to improve fuel economy, decrease tire wear and vibration while increasing comfort for the people who make a living driving transport vehicles. Our goal was to change the way we look at tire balancing and open up an entirely new avenue for transport businesses to gain even greater control over mounting fuel and equipment costs.
The effectiveness of our Counteract Balancing Beads was quickly apparent as popularity and demand grew throughout North America, winning great praise from the people who both use and distribute the balancing beads. In 2001, we found a strong reception in the European market where fuel prices are much higher than in North America. Our European interests were headed up by Roger’s son James LeBlanc now acting president of what has grown to become a global family business. We now manufacture Counteract Balancing Beads in Canada, Brazil and Portugal and distribute worldwide.
Our greatest achievement would be the gathering of so many terrific accolades and testimonials from our research partners and customers. Scientific proof has always been the highroad to promoting our business. With the backing of studies such as the Federal University of Brazil and Auburn University tests the Counteract brand has successfully positioned itself as the real deal.
Every business needs to make a profit to stay in business. With a family business like ours; however, there is always a greater sense of personal reputation that absolutely has to be maintained. Yes, we’re in it to solve a problem and deliver an opportunity but we’re also in it to leave a legacy any family member or employee would be pleased to be a part of. Best of all, it just feels good helping people save money and the environment. Knowing our distributers are promoting a product they can be proud to sell is what it’s all about.